Boston Pride

We wanted to thank the citizens of Boston for their constant, open armed appreciation of Boston Pride’s annual parade, so we put together a playful poster campaign that hearkened back to the free spirited vibes of the 60s & 70s. Spit-balling ideas that came from my own experience with the parade over the years, we created visuals that felt spirited and funny with a dash of self-awareness. The posters were chosen to be in the permanent collection of New York’s Poster museum Poster House.

Copywriter: Nick Bontaites
Art Direction: Me

Winner:

HATCH, GOLD Print: Posters Single Entry