Al Fresco “The Best-co”

Market research showed that people didn’t always know the name “al Fresco” as their chosen chicken sausage brand, but they knew it by their standout brand color as, “the green one.” We set out to build a world of green and pair it with a reinforcing rhyming script to further connect buyers to the brand.

Copywriter: Michelle Ellis
Art Director: Me
Creative Director: Sid Murlidhar