New England aquarium: Spectrum campaign

The Aquarium wanted to articulate that the value of buying a ticket exceeds beyond the experience of a visit. We went hard on a straightforward conservation message and visually brought people into the aquarium’s dynamic world of color. Like, the full rainbow of color, using fish that naturally appear in every hue of the spectrum. The campaign canvased all of Boston, with multiple station dominations, buses, billboards, video screens, light poles, and yes, even trash cans.

Copywriter: Michelle Ellis
Art Director: Me/Roland Atema
Creative Director: Sid Murlidhar